The New LoFi


Renting . . . in London


Ever wonder why trying to find somewhere to rent in London is so challenging?

Now I know. It’s this:

Trying to engage my ‘reviewer’ brain, I ask:

– is it because he’s wearing a 3-piece suit?

– is it because it’s a grime song about middle-class woes?

– actually, it’s not just middle-class woes?

Рis this a sublime blend of postmodern hipster, City-boy aspirational, gangsta rap and grime?

Somehow it reminds me of that perennial classic “Being a Dickhead’s Cool”:

“Now we’re taking over their estate”?

Similar music:

All of These Headlines Are Not Exactly The Same

In the real world, you don't know how long the content will be. Writers will write what they need. Photos will be cropped to the shape that they should be. That's good. Make a system that allows this. You want it to be flexible and robust.

2) Some Are Short

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3) Some Headlines Can Sometimes Be Quite Long, Because It Takes Time to Make A Point

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